This new set of scoring tools includes 15 fields to incorporate in leads scores (see list below) along with the ability to include custom fields in lead scores.
Fields Added to Lead Scoring Functionality:
|Mobile Number||Phone Number||Skype||Fax|
|Industry||Source||Website||Pipeline Stage (Deals)|
We've also added the ability to weight each variable (positively or negatively) in your score to indicate which components of a lead may be most impactful. For example, if you see leads from California are strong, but know leads with a gmail address are low quality, you could create a score that assigns "California" a +10 value, but "gmail" a -10 value.