Are you selling to many Customers at smaller Deal values or are you selling to less Customers at larger Deal values? Sales reporting from Base provides you with the Sales by Customer report so you can see your Deal value distribution by Customer. This sales report will show the cumulative value of won Deals by Customer, and the percentage breakdown of your Total Deals Value. You can filter this report by date range, team member, tag, and custom field. Below you’ll see the spread of all of the Customers we’ve sold to between August 30th, 2017 - November 30th, 2017 and as you can see, between those months, we sold a lot of Deals to few Customers.