- Enrichment - Say you have an exact idea of who you need to get in touch with, now what? Use Reach to Enrich - immediately build a fuller profile on their Lead or Contact card in Base or replace outdated info with a relevant, up-to-date profile
Prospect vs Enrich
Let’s take an example, say you have a certain company in mind that you believe would be a good fit for your product or service. Use the Prospect option with Reach to uncover a point of contact you need to get in touch with or use the Enrich option to retrieve key details around the company that could influence buyer behavior, like company size or market capitalization.